Austrian strongmen have often had a malign influence on 20th century history. Holding out for a Hero makes a bold claim - that the true, rippling-muscled embodiment of the 'Austrian school' neoliberal economists was the Styrian bodybuilder and rightwing activist Arnold Schwarzenegger. It follows his influence through a landscape populated by monster trucks, closing car factories, apocalyptic visions and heartland dreams. A bizarre, exhilarating and mordant secret history of the 1980s ~ Owen Hatherley, Author of A Guide to the New Ruins of Great Britain (Verso) and Militant Modernism.