No More Heroes?
Neoliberalism, steroids, cocaine, deregulation and finance as reflected in the films of the 70s.
The interface between neoliberalism, steroids, cocaine, finance and American mythology as reflected in the films of the 70s and 80s.
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Austrian strongmen have often had a malign influence on 20th century history. Holding out for a Hero makes a bold claim - that the true, rippling-muscled embodiment of the 'Austrian school' neoliberal economists was the Styrian bodybuilder and rightwing activist Arnold Schwarzenegger. It follows his influence through a landscape populated by monster trucks, closing car factories, apocalyptic visions and heartland dreams. A bizarre, exhilarating and mordant secret history of the 1980s ~ Owen Hatherley, Author of A Guide to the New Ruins of Great Britain (Verso) and Militant Modernism.