In this section:
Once you sign your contract you must fill out the Categories section in your Book Details page.
The purpose of classifying a book is to drive discovery and sales of your book.
Correctly categorizing your book means your book will appear in relevant searches on Amazon and other online databases.
If you don’t classify your book correctly its potential buyers won’t find it. The ones that do find it will be annoyed, as won’t be what they’re looking for.
Your book might also miss out on Amazon and bookstore promotions. For an example of how this could happen, read The importance of Amazon also-boughts in Chapter 12.
Categories from Enjoying It: Candy Crush and Capitalism
Choose three categories that best describe your book in the Categories section on your Book Details page.
We use BISAC categories (Book Industry Standards Advisory Committee). These are the industry standard.
The categories you choose now form your book’s metadata, the information we distribute throughout the industry.
Make sure you take care in your choice, especially for the first category you choose, or your Top Category.
Your Top Category is the first one in the list of three categories.
When you choose it, drill down and choose the most narrow, relevant-to-your-book category you can find.
Many trade accounts will not consider books that are in a general category, so be specific.
This category will go on the back of your book, and decide where and who we can sell it to. We can only sell to one buyer. We cannot, for instance, sell one title to both the "Travel" and the "Autobiography" buyer. That is the case for all publishers.
This will give your book the best chance of being discovered by search engines, trade buyers and readers.
The second and third categories are for other areas that you feel could be relevant in marketing, e.g. the book could cover Religion or Education as well as Philosophy. You can use either general headings here or sub-categories.
The secondary codes come into their own online – they mean your book can be merchandised in all the different areas of an online store, or marketed to customers with all these specific interests. Online retailers use this information to merchandise books across their sites.
Crystal Prescriptions volume 5 - Space clearing, Feng Shui and Psychic Protection. An A-Z guide.
Crystals is the main theme of the book, so for the Top Category, we chose:
Space clearing, Feng Shui and Psychic Protection are well grouped under Energy work , so we also chose:
The book is a self help tool, so we also chose:
Click on + add category to reveal the various categories.
Look for the deepest, most relevant category.
When readers start searching for your book, browsing for it in a category, landing on its page, pre-ordering and ordering, the initial BISAC categories are very unlikely to map exactly onto the categories in which your book is ranked on Amazon, Google, Apple and other retailers.
The automated search engine algorithms kick in, tracking customers' browse paths and buying patterns and override the BISAC we supply.
This process is highly automated, and categories vary by retailer and by region. In some categories, like History, Amazon's sub-categories will go deeper than the BISAC.
You can recommend changes to bibliographic data, including your paperback categories, on Amazon.com via an Author Central account; you can request additional categories or removal. You cannot change Kindle categories on Amazon.com. For Amazon UK, if your browse categories are wildly wrong, please contact us through the Author Forum in Sales & Distribution/Sales Online; we can ask Amazon to change categories for your paperback but not the Kindle version of the book in the UK. However, be warned, Amazon will remove a category more easily than add one; changes can take several weeks to feed through and aren’t guaranteed.