Market Position

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Where does your book fit in the mind of the reader?

Where would your reader go looking for it on a bookstore shelf? Where would your book sit in the shop and what type of books would it be alongside? Where does it fit in terms of traditional sales categories?

Also, what kind of words and phrases a reader might type into a search engine to find your title? Have you maximized the chance of being discovered online by by choosing the right keywords and phrases in your title, subtitle, blurb and Keywords box?