Marketing Activities are the way we record your marketing. Both you and your publicist are expected to use them to record the work you do.
Accurate, up-to-date Marketing Activities help make your book a success:
- Sales Reps look at them before they pitch your book.
- They are a vital channel of communication between you and your publicist.
- Our Print Manager uses them to estimate how many books to print.
- They provide the data to improve our systems for the future.
The 10 Marketing Activity types
- Award Submission
- Email/Press Release
- Foreign Rights
- Promotional Material
- Reader Offer/Giveaway
- Review Copy
The 4 Statuses
- Offered: The initial approach.
- Requested: The contact responds positively.
- Arranged/sent: The event is arranged/the materials are sent.
- Completed/printed: The event has taken place/article has been published/award has been given, etc.
There are two ways of adding a Marketing Activity:
- Via the Marketing page of your book
- Via the Contacts database
How to add a Marketing Activity via your Marketing page
- Navigate to Marketing Activities on your book’s page.
- Click +add an activity.
- Record: Type; Status; Notes & Comments; Link to the relevant Contact.
- Click Save.
If you can’t find the contact you need, you will have to add them to the database.
- Search for the Contact relevant to the activity.
- Open their record.
- Click on Marketing History.
- Click on +add activities.
- Record: Activity Type; Notes; Status.
If you can’t find the contact you need, you will have to ad them to the database
If there are a lot of Marketing Activities recorded for your book, you can filter the list by Activity Type and Status.
To save time:
- Only record activities when they are completed,
- Only add the most important activities.
- Ask yourself, would I like the Sales Reps to know that this is happening? Would this contact be useful to my publicist and other authors in the future?
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