Table of Contents
Preface: This is Insane, or Minding the Small Print 1
1 Introduction: Of Passions, Skills, Innovation and New Economy 7
Innovation and New Economy
A Bit of a Sci-fi 9
Of Hearts and Bones 11
One-Trick Pony 12
Afterlife 13
A Riddle: Skulls and Vats, Skyscrapers and Telescopes 14
Quantity Drives Quality Out Everywhere 16
2 The Beginnings of the Ends: A Short Archaeology 21
Da Da Da: The End of Everything
ca. AD 610: End of Prophethood 22
Age of Discovery 23
End of the Age of Discovery: Deskilling and Plasticization 25
Circummavigating the Globe 26
Afro-Asiatic Age of Discovery 27
End of the Muslim Age of Discovery 28
Collapsing New Buildings 29
Lessons from the Ends of the World 33
The End of History: Here Comes Hegel
Dialectics Old and New 36
3 Innovation Lessons for New Economy Entrepreneurs 37
On Forgetting to Know
Carnivalesque 38
And the King Shook his Bottom 40
Popular Pleasures 42
Bawdy Branson and Hypersexed Virgin 45
Talking to me? Virgin Hailing itself 46
Virgin Territory: Space 48
A Virgin Strategy 50
Microsoft: The Fifth Commandment 57
Microsoft's Preemptive Strategy: Wait and Imitate 59
Death by Ugly Consumerism 60
Apple Aesthetics 61
Being-in-the-World 64
The New Age of Discovery: The Cyber Frontier 65
Innovation Lessons: Summary 66
4 Information Arts: Artscience Entanglement 68
The End of Art 69
Post-Duchamp Syndrome: This Has Been Done Before
Conceptual Art 71
Conceptual Art as Popular Text 73
Information Arts 75
Art or Science 78
Art and Science 79
Artscience: Theory Lock-in 81
5 The Next Cycle: Onticapitalism 88
Wealth of Nations: Macroeconomics of Innovation
Model T 89
Making of a Labor Sausage: Appropriation of Cultural Capital 92
Twenty First Century Schizoid Man 95
Pleasure Principle: Monkey See, Monkey Do 97
Sausages 98
Cars Again: Toyota Goes Post-Fordist 101
Re-location: Toyota Losing its Way 104
Pushing Wood, Paper, Information 105
Popular Economics: Glorimeters 109
On to Ontic-Capitalism 113
(For want of an) Afterword 117
End Notes 118
