Table of Contents

0 Introduction: Enjoying This 1

Enjoyment is the Key to Ideology 4

1 Productive Enjoyment: Capitalism and Critical Theory 10

Case Study 1 Deleuze and Guattari 14

Case Study 2 Jean-Francois Lyotard 20

2 Unproductive Enjoyment: 'A Culture of Distraction' 26

Case Study 1 The Candy Crush Saga 29

Case Study 2 Football Manager Handheld 32

3 Irrational Enjoyment: Jouissance and Enjoyment Studies 39

Case Study 1 'Gangnam Style' and Twerking 48

Case Study 2 Game of Thrones, Brueghel and Bosch 54

4 Conclusion: 'To Enjoy or Not to Enjoy' and Illegal Enjoyment 66

Endnotes 72