Rowdy Entrepreneurs and Insecure Dinosaurs - Popular Strategies for Innovation After the End of Endings Paperback / softback
by MURAT KARAMUFTUOGLU
Paperback / softback
Description
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy.
It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies.
This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship.
It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:132 pages
- Publisher:Collective Ink
- Publication Date:26/04/2013
- Category:
- ISBN:9781780992877
Other Formats
- EPUB from £6.39
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:132 pages
- Publisher:Collective Ink
- Publication Date:26/04/2013
- Category:
- ISBN:9781780992877