Rowdy Entrepreneurs and Insecure Dinosaurs : Popular Strategies for Innovation After the End of Endings EPUB
by Murat Karamuftuoglu
EPUB
Description
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies popular culture theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.
Information
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Download - Immediately Available
- Format:EPUB
- Publisher:Collective Ink
- Publication Date:26/04/2013
- Category:
- ISBN:9781780992884
Other Formats
- Paperback / softback from £9.95
Information
-
Download - Immediately Available
- Format:EPUB
- Publisher:Collective Ink
- Publication Date:26/04/2013
- Category:
- ISBN:9781780992884