97817809914059781780991399 Look at the Bunny from Zer0 Books
Look at the Bunny

Look at the Bunny

An essential guide to those technological totems and taboos which help us navigate the chaotic terrain of today's mediascape.

Look at the Bunny

An essential guide to those technological totems and taboos which help us navigate the chaotic terrain of today's mediascape.

Paperback £12.99 || $22.95

Mar 29, 2013
978-1-78099-139-9

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e-book £9.99 || $16.99

Mar 29, 2013
978-1-78099-140-5

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Dominic Pettman
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Categories

Criticism, Media studies

Synopsis

Are totems merely a thing of the distant past? Or might it be that our sleek new machines are producing totemic forces which we are only beginning to recognize?
This book asks to what degree today's media technologies are haunted by a Freudian ghost, functioning as totems or taboos (or both). By isolating five case-studies (rabbits in popular culture, animated creatures that go "off-program," virtual lovers, jealous animal spirit guides, and electronic paradises), Look at the Bunny highlights and explores today's techno-totemic environment. In doing so, it explores how nonhuman avatars are increasingly expected to shepherd us beyond our land-locked identities, into a risky - sometimes ecstatic - relationship with the Other.

In-depth podcast interview with the author: http://newbooksinscitechsoc.com/2013/05/31/dominic-pettman-human-error-uminnesota-2011look-at-the-bunny-zero-books-2013/

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