The Promotional Plan box is a vital space to communicate with your publicist and the rest of the team.
This is where your publicist will list what they plan to do for your book.
Your publicist will base their approach on:
They should do this a few months before your book is out.
You should use this box to inform your publicist:
Remember, there are tens of thousands of authors and publicists in the world sourcing interviews so really highlight areas of interest.
Don't talk about:
Do talk about:
Every time your book sells 500 copies, your publicist will perform another round of work and add their plan here.
So this is the plan. Where can I see which bits have been done?
Your publicist will record the work they complete in Marketing Activities. This page acts as a history for the Marketing and PR work that is done on your book. You can see, at a glance, what work has been done.
Don’t write urgent messages to your publicist here
Your publicist will check this box when it comes to make a plan, either for your book launch or for new 500+ round of work.
If you have a query that needs to be answered check the Publishing Guide, and if you can’t find the answer there, drop us a line in the Marketing section of the Author Forum. Remember, you can always discuss your publicity experience with other JHP authors too.