Extra Services: Targeted Publicity Campaigns

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Extra Services: Targeted Publicity Campaigns


The aim of publicity is to gain visibility, raise awareness, and create attention for your book in the minds of your target readership using broadcast, print, and online media.

In short people can't buy your books if they don't know about them!


Longer periods of publicity are often more effective.

The more time the publicist can spend on the book, the easier it becomes to see what is working and what is not.

Extra Services are your chance to purchase a longer, in-depth campaign for your book.


We offer five publicity services:

Our one base service where your publicist may not contact you directly:

  • Standard: 6-10 Hours, free for all titles

And our Extra Services, which include a personal one-to-one relationship with your publicist:

  • Bite-size: 10 Hours extra
  • Exclusive: 30 Hours extra
  • Deluxe: 60 Hours extra
  • Valet: 90 Hours extra


Whether you purchase an Extra Service or not, every single title receives our Standard publicity package in which:

  • Your Publisher sends a newsletter to trade and media subscribers worldwide, in the months preceding your book release. When this happens a note will be added to your Marketing page under Email history.
  • The Sales Co-ordinator produces an Advance Information (AI) sheet for our sales reps to take to the trade in North America, Europe and Australia 9-12 months before publication. our AI sheet will be visible on your Marketing page in the Publicity section.

Your assigned publicist is listed on the Publishing Team page of your book. A month or two before your book is published your publicist will, over 6-10 hours:

  • Research and create a hit-list of media to target with a press release.
  • Write and send an individually tailored press release to the hit-list.
  • Submit articles that you have added to the marketing page.
  • Follow up any lines of enquiry that you have suggested.
  • Promote your book on JHP blogs and social media.

With every 500 copies sold, of which you will be notified, the publicist will do an extra round of publicity, widening or deepening the contacts.

During the Standard Publicity your publicist may not contact you directly.

For more information see CHAPTER 9: YOUR PUBLICIST.

If you have any queries regarding your publicity at this stage, please use the Marketing & Publicity section of the Author’s forum.


We encourage authors to be active themselves, using the resources and tools we provide. More in CHAPTER 9: BEING YOUR OWN PUBLICIST and CHAPTERS 11-15 of the Author Guide.



During the Standard Publicity your publicist may not contact you directly. If you buy an Extra Service this relationship changes.

Your publicist will maintain a regular dialogue with you throughout, usually by email.

They will take the lead on your publicity campaign, but always invite and accommodate your thoughts and opinions at every stage.

Sometimes your publicist will do most of the work themselves, and sometimes you will be needed to work with them, for example in writing blogs posts, or creating some social media material.



In conjunction with yourself, your publicist will seek to place articles and interviews about and by you, in print and online.

Often, publications are more receptive to pitches from professional publicists as opposed to writers, but there are exceptions.

Your publicist will discuss with you the most appropriate way to do this and remain in dialogue with you while they:

  • Perform in-depth research into relevant blogs, magazines and newspapers to pitch based on your genre and location.
  • Create a hit-list of media to target.
  • Create tailored article pitches for each media outlet.
  • Ask you to contribute to ideas for pitching, and write speculative articles for certain publications
  • Share all published articles in our social media feeds, and request other authors in your genre to do the same.
  • Research radio-show and podcast hosts specific to your genre or location.
  • Deliver tailored pitches designed to secure you a spot on the shows.

Your publicist will coordinate between radio show and author. If you have plans to visit other locations to publicise your book, then we will support this with contact to local radio hosts.


Reviews an extremely important part of publicity.

Consumer reviews on Amazon are vital, they drive sales on the site more than mainstream media reviews. Click to read this article detailing why having 25 Amazon reviews left on publication is one of the best things you can do for your book.

Your publicist will:

  • Pitch your book to relevant reviewers - mainstream media (if relevant), niche media, leaders in your field, librarians, and professional reviewers (who review on Amazon, sourcing titles via NetGalley).
  • Add your book (for at least six weeks) to NetGalley - a service that connects publishers with influential reviewers before and after launch. To read more about the service read our Author Guide section on NetGalley.
  • Have the budget for up to 3 NetGalley newsletters (reaching a greater number of influential readers than simply adding your book to the site).
  • Have up to 14 extra additional review copies of your book available to send with a personal note to targeted influential reviewers.


Your publicist will review your existing online presence (website, social media, blogging etc) and advise on ways to improve and augment it. They will

  • Offer you advice on building a website if you don’t already have one.
  • Evaluate your current website to make sure it shows relevant info presented in the best way.
  • Review your current use of social media and offer ways to augment and enhance it.
  • Evaluate your use of social media and suggest sites, services, and techniques to improve it.
  • Help you define and target the audience you want to reach online.
  • Help you decide which aspects of social media are right for you.


Your publicist will work with you to:

  • Create a social media marketing plan for your launch.
  • Create copy for use on social media.
  • Create a social media schedule and plan for your launch - including advertising strategy.
  • Create graphic memes for sharing on social media
  • Evaluate social media success as it goes out and tweak strategy accordingly.


There are many websites and marketing newsletters that advertise books and run giveaways designed to create buzz and excitement, and ultimately sales from your launch. We mentioned the most important ones in CHAPTER 13 ONLINE MARKETING SERVICES. Your publicist will work with you to:

  • Evaluate if a book promotion service, like GoodReads or AuthorBuzz, has the potential to publicise your book effectively and deliver sales and run any subsequent campaign .

All Extra Services packages include:

  • £125-£825 advertising budget, to be spent on the servives your publicist and yourself think most relevant to your book.


Each title is unique, works for different markets, and plays to different author strengths.

Some with special commercial potential call for more publicity, and some which are more niche not so much.

As a writer, you may feel confident in promoting your own work yourself, or you may know that you find publicity especially challenging and believe paying for extended help will be worthwhile.

With a longer campaign your publicist can approach and chase a wider range of people, over longer periods, work more closely with you for longer, explore further strategies, and develop and refine your marketing and publicity strategy as the results come in. They have more time to support your own development and learning in marketing your own work. If publicity takes off, we are also placed to maximise it and ride the wave.

Read carefully your reader reports and own comments and carefully consider the nature of your own book.

When all these factors are weighed, you can make the best decision.

In practice, we find the 30-hour campaign often the sweet spot – a significant amount of time to work with your publicist combined with a competitive, affordable rate.


  • Bite-size: 10 Hours extra, £400
  • Exclusive: 30 Hours extra, £1080
  • Deluxe: 60 Hours extra, £1944
  • Valet: 90 Hours extra, £2700

The more hours you choose the less you pay per hour.

The hourly rate comes down from £40 an hour on ten hours, to £30 an hour on ninety hours.

Because much of the early time is spent reading your title, evaluating it and its place in the market, and discussing it, the shorter campaigns are more expensive.

Payment terms: Payment will be invoiced and will need to be settled before extra publicity work begins. When your payment is received we will make a note of it on your Production page in Publisher Notes.






Newsletter to trade, media and contacts

Newsletter to trade, media and contacts

Newsletter to trade, media and contacts

Newsletter to trade, media and contacts

Newsletter to trade, media and contacts

Tailored email/press release

Tailored email/press release

Tailored email/press release

Tailored email/press release

Tailored email/press release

Promotion on our blogs/social media

Promotion on our blogs/social media

Promotion on our blogs/social media

Promotion on our blogs/social media

Promotion on our blogs/social media

All books receive this package, without exception, regardless of Extra Services purchased

Close one-to-one work with your publicist

Close one-to-one work with your publicist

Close one-to-one work with your publicist

Close one-to-one work with your publicist

Guaranteed placement on NetGalley

Guaranteed placement on NetGalley

Guaranteed placement on NetGalley

Guaranteed placement on NetGalley

In-depth research on relevant publications, websites and blogs in your genre and location

In-depth research on relevant publications, websites and blogs in your genre and location

In-depth research on relevant publications, websites and blogs in your genre and location

In-depth research on relevant publications, websites and blogs in your genre and location





Online strategy development

Online strategy development.

Online strategy development

Online strategy development

Social media strategy development

Social media strategy development

Social media strategy development

Social media strategy development

Social media content generation

Social media content generation

Social media content generation

Social media content generation

Book promotion evaluation

Book promotion evaluation

Book promotion evaluation

Book promotion evaluation

Extra review copies

Extra review copies

Extra review copies

Extra review copies

10 additional hours of publicist time

30 additional hours of publicist time

60 additional hours of publicist time

90 additional hours of publicist time

£125 advertising budget

£405 advertising budget

£670 advertising budget

£825 advertising budget

£400 (£40/hour)

£1080 (£36/hour)

£1944 (£32.4/hour)

£2700 (£30/hour)

Competitive base price.

Best seller 10% off, save £120

20% off, save £456


Go to Author Services – Extra Publicity in the Marketing And Publicity section of the author forum. Make a post there expressing your interest. Ben Craib will be in touch – to talk over your needs, your book, and what would be the best package and course of action.

Once you are happy with your choice and ready to purchase your Extra Publicity the office will send you an invoice. On receipt of payment your publicist will be in touch to arrange a Skype or phone meeting where you can develop an in-depth plan of action.

If you have purchased your publicity well in advance, there may be a long period between the initial meeting and when the bulk of the work begins. Your publicist will always be available to you via email at this time. We believe the earlier you start thinking and working on publicity the better and your publicist will recommend which areas of building your platform you can be working on during this time. In addition, make sure you have read from Chapter 9 onwards in the Author Guide. This lays out both how we work at JHP and offers lots of advice and information you will find useful. Highlights include Author Branding (Chapter 9) and Social Media (Chapter 13).

The Publicists

Depending on the type and subject of the book, and availability, it will be allocated to one of these publicists, who will be your contact.

Maria Barry

Maria used to be our marketing manager before she moved to France. She has worked on hundreds of publicity campaigns, in all genres. Her particular speciality is in MBS and alternative health, but is also comfortable with world religions, philosophy, fiction and social/animal activism.

Ben Craib

Ben specialises in online, social media, and publicity, and has a background in creative writing. He loves communicating and helping others get their voice heard out there. As well as working for John Hunt he looks after the online presence of Raphael's Ephemeris and works with Kdot media.

Daniela Norris

Daniela is a former diplomat and political writer turned inspirational author and speaker. She is the author of four books of non-fiction and short stories, and lives with her family in Cornwall, UK. After having published three titles with John Hunt Publishing, she has now joined the JHP team, focusing on literary awards and publicity campaigns.

Emma Gray

Emma runs her own marketing and communication business from rural France.

She is publicist for Our Street Books (JHP Children's books) and for O Books (Mind, Body, Spirit genres). Her background began in the non-profit sector, running large sporting events for several charities and focusing on increasing their audience and fundraising targets. Her move to France led her to completing a French diploma in Management and for 2 years she managed the communication and marketing department for a local golf course, hotel and restaurant focusing heavily on Social Media as a marketing tool.These days, Emma is concentrating her efforts on increasing readership of JHP's books and engaging audiences via popular social media platforms.

Tracy Stewart

Tracy is a passionate communicator of both the written and spoken word and, increasingly, vision through art and photography shared both in person and utilising technology and social media. She is an experienced creative and commercial writer, market developer, engaging public speaker, supportive and professional mentor and a natural networker.

Douglas Lain

Doug is a publisher and writer, with books out from Night Shade Books and Tor Books. He also writes nonfiction and is an occasional blogger for Thought Catalog and The Partially Examined Life. He was the host of the philosophy podcast "Diet Soap" from 2009 through 2014 and is currently the host of Zero Squared for Zero Books. He is based in Portland, Oregon.

Sarah Beth-Watkins

Sarah has been a freelance writer for over 20 years writing for magazines and websites, on a wide range of topics. She has written over 300 articles for the web. She has four titles published with Compass Books and two with Chronos. She tutors creative writing and journalism courses for various colleges and community centres, and lives in County Wexford, Ireland.

Short Testimonials

Longer Testimonials

Having been a publicist at Hampton Roads Publishing in the mid-1990s, I can appreciate how my publicist was able to hone magazine and newspaper pitches for my articles that got a great response. I had tried to approach them myself before he came on board with no results. This is the difference between self-publishing and mainstream publishing: the publishers are keyed into the marketplace and know who to approach and how to customize the pitch to the varied recipients. It is also helps if the material is well-written and market-friendly. John Nelson

I was extremely pleased at the professionalism, efficiency, speed, creativity and hard work of Ben Craib when he was hired to do extra publicity for my book, Earth: Astrology's Missing Planet - Reconnecting with Her Sacred Power. I have had over 30 years' experience in PR and promotion for an investment company and for non-profits as well as volunteer PR work for an international metaphysical organization. Despite my own experience, Ben taught me a lot and gave me new, fresh and up-to-the-minute ideas that I shall be able to use later in my own book promotion. I really can't speak more highly of Ben save to say he is highly intelligent and has a friendly, helpful, enthusiastic personality; he is also dedicated to new thought and body, mind, spirit. Chrissie Blaze

I can honestly say that my book achieved exposure levels that I could only dream about and this was because of what JHP have to offer in the PR area. It was featured in many periodicals, newspapers, magazines and some publications that I had never heard of including the Union Jack Newspaper, America's only British newspaper. Furthermore my JHP Publicist contacted me directly and in a very professional manner, about doing many radio interviews. It's one thing to have a book published but getting the word out there is absolutely key. The JHP contacts list is exhaustive and covers every field, however diverse. Don't ever underestimate what they can do for you in this regard. That one interview, review or article could lead to so many further possibilities. In my case the possibilities became absolutely ridiculous. And then some. As a PR animal, with a passion for my work, I cannot recommend this service strongly enough. Authors love talking about their books. Let JHP help you with that. Tom Reilly

As a former journalist, editor and PR manager, I'm always a little bit unsure of what to expect from other publicity people - we all have our preferred ways of working and, sometimes, it can be a bit tricky to find the right energy balance and learn from/work with each other. With Moon Books, this was absolutely not an issue. The publicist was knowledgeable, respectful, wonderfully encouraging, and the connection between Moon Books' and my own PR support (my wife still runs a PR/social media consultancy business) was seamless. We kept the publicist up to date with work being carried out from home and she also provided me with lots of invaluable opportunities and ideas, as well as giving me gentle prods when I got caught up in pre-launch business and needed a reminder to get copy into various outlets in time for deadline. In short, Moon Books - and the publicist in particular - have been brilliant. They have far surpassed my expectations in terms of PR support and I cannot recommend them highly enough. A brilliant publishing outfit to work with, and I will not hesitate to take my next book proposal to them first. Taz Thornton

The JHP Publicity services are a necessity to any author. But, as a first-timer I have found their services without doubt - an invaluable source of help and support. They are the building bricks of a platform that without the commitment and attention to detail they provide, could easily give way under the lack of knowledge from a newbie like myself. I have nothing but admiration for their professionalism. Sheena Cundy

The efforts with the Thunderclap to launch my book made a huge difference. Pagan Portals Candle Magic got to number 1 in the witchcraft section on Amazon just after the Thunderclap happened. Also, Nimue's blogging and sharing of my posts has raised awareness of my book and workshops. Lucya Starza

“Every time I contacted my publicist, I received a reply very quickly. John Hunt has responded to my requests in a timely, courteous, and professional way, supporting my queries and supplementing them with their ideas, too!” Susan S. Morrison

I happily endorse the efforts made by Trevor Greenfield and the JHP Publicity team. They always reply promptly to any questions I email them, and secured some wonderful reviews of my books. Steve Andrews

I've had some great experiences with the publicity team at JHP, via the Moon Books imprint. They put me in touch with Watkins which allowed me to have an article in their Mind, Body SpiritMagazine. I've also had numerous positive reviews thanks to them sending my book to the right people. For a new author, it can be daunting stepping into the publishing world, but I've always found the team here supportive and eager to help out. Mabh Savage

Just wanted to pop in to say how honored I feel to be an author with JHP (Dodona). Finishing up my 1st book with them now (NAKED TAROT). Everyone is so friendly and helpful. I love the diversity of titles, and the book covers are some of the best in the biz. And the database model? Brill! Janet Boyer

More endorsements under the imprints, on the website, as in http://www.zero-books.net/author-endorsements.html.

The Truth About Publicity

We all know publicity can be expensive. And the downside of publicity is, even if you find yourself getting excellent coverage, this does not necessarily guarantee sales.

This does not make publicity any less important to your career. Every writer should have a strategy for it.

Further Resources

Publishing 101 by Jane Friedman is pithy, down-to-earth, and wisdom-dense guide to all aspects of publishing for contemporary writers and is an excellent primer to all facets of online marketing.


The Writer’s Internet by Sarah-Beth Watkins is a fun, easy-to read book for writers who want to get the most out of the internet and don’t know how. http://www.compass-books.net/books/writers-interne...

The JHP imprint Compass Books (http://www.compass-books.net/) publishes practical books for writers.

The Master Communicator's Handbook by Tim Ward (one of our publishers) and Teresa Erikcson, published in the Changemakers imprint, has relevant chapters for authors.