The in-house reader reports on your proposal will form the basis for the contract we offer. Some focus on the writing, others on the potential sales – the idea is to
get a range of views. We aim to have a minimum of three reports on your title, but if it's clear from the first one or two that it's not a suitable fit, we may decline at that point. You can see the reports on your Book Details page. Our in-house readers have years of experience in the publishing industry.
Reader report for The Last Stop, Lodestone Books
- We ask the readers to comment on what contract level they think the book should be; more in Chapter 6.
The Managing Director makes the final decision, taking the reports into account. Although most of the time the decision will follow the reports, there are occasions
when it will go against the majority verdict.
- The reports can sometimes be logged within a day or two, although there is a minimum five-day default built into the system between the proposal going out for review and a contract
being offered. It is extremely rare for a book to be out for review longer than two weeks.
- The comments are there for you to use or not, as you wish, in finalizing the manuscript. There is no need to reply to them, and we don't get into lengthy discussions on them. If there is a
particular point you need to comment on that may affect our decision then please feel free to use the Contract
queries section of the Author Forum.
- "Marketing platform"; this might be referred to – it is just current publishing jargon shorthand for "how well-known you are." We do not take this to the extremes that many publishers do (e.g.
minimum qualifications for publishing – a website with 100 unique visitors per day or/and 5000 Twitter followers, or/and 5000 friends on Facebook, or/and five main speaker conference slots/whatever – but
it is, inevitably, a factor. There is a useful post on it here: http://www.writersdigest.com/writing-articles/by-writing-goal/build-a-platform-start-blogging/how-to-build-a-marketing-platform
- A reader might refer to Nielsen Bookscan figures – this tracks sales of all titles through bookshops in North America and the UK as they happen across the till. Nielsen is only reliable for the
last half-dozen years or so; titles published prior to that are likely only to have sales recorded since then. Sales figures do not include ebooks, sales to libraries, sales through
supermarkets, purchases by wholesalers such as Ingram, sales of used books, Fulfilment by Amazon (FBA) sales, and pre-orders (orders for a book before the book is released). Overall, it is reckoned
to account for 70% of sales, though it varies a lot across different titles – some have a much higher proportion of non-trade sales than others. It has transformed retail buying. Basically, you cannot
make up numbers anymore. Shops buy on sales track records and on the author’s previous sales figures, which takes them just a few seconds to look up.