Writing Your Proposal — Unique Selling Points

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CHAPTER 1 FROM PROPOSAL TO PUBLICATION
CHAPTER 2 WRITING YOUR PROPOSAL - ABOUT YOUR BOOK
CHAPTER 3 WRITING YOUR PROPOSAL - ABOUT THE MARKET
CHAPTER 4 WRITING YOUR PROPOSAL - MORE PROPOSAL DETAIL
CHAPTER 5 WRITING YOUR PROPOSAL - CATEGORIES AND METADATA
CHAPTER 6 THE CONTRACT OFFER
- Contract Levels
- Contract Terms
CHAPTER 7 AUTHOR SERVICES
CHAPTER 8 THE EDITORIAL AND PRODUCTION PROCESS
CHAPTER 9 MARKETING YOUR BOOK
CHAPTER 10 RECORDING YOUR MARKETING
CHAPTER 11 THE CONTACTS DATABASE
- Using And Adding Contacts
CHAPTER 12 USING ONLINE MARKETING SERVICES
- Online Marketing Services
CHAPTER 13 USING SOCIAL MEDIA
CHAPTER 14 USING BLOGS
- Bloggers
- Tours
CHAPTER 15 SELLING YOUR BOOK ONLINE AND ON AMAZON
- Online Sales
- Amazon
CHAPTER 16 SALES TO BOOKSHOPS & ORDERING HARD COPIES
CHAPTER 17 ROYALTIES AND FINANCE
- How We Calculate Royalties
- Royalty Payments
APPENDICES

In this section:

Please give three bullets points here.

Things to think about:

What will make a reader want to buy your book?
What is new and different about it?
How does the book stand out from the competition?
What problems will it help them solve, or what knowledge does it provide? What is the angle?
What about the content, structure, genre, style or tone makes it different?

Make sure what you write is:

Succinct and with high impact.
Motivating and concrete.
In the third person.
Avoid hyperbole, being too general, and do not raise points that beg a question.

Our readers look at this when they write their reports.

If you are offered a contract and accept, we use them to help create your AI/Tipsheet, your key sales pitch to the book trade.

This helps for the reader reports but is particularly useful for the AI/Sales sheet.

"Unique selling points" or USPs are directed to the readers and booksellers.

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