Writing Your Proposal — Unique Selling Points

Open Contents



In this section:

    What are your book’s unique selling points?

    Please give three bullets points here.

    Things to think about:

    • What will make a reader want to buy your book?
    • What is new and different about it?
    • How does the book stand out from the competition?
    • What problems will it help them solve, or what knowledge does it provide? What is the angle?
    • What about the content, structure, genre, style or tone makes it different?

    Make sure what you write is:

    • Succinct and with high impact.
    • Motivating and concrete.
    • In the third person.
    • Avoid hyperbole, being too general, and do not raise points that beg a question.

    How we use this information

    Our readers look at this when they write their reports.

    If you are offered a contract and accept, we use them to help create your AI/Tipsheet, your key sales pitch to the book trade.

    This helps for the reader reports but is particularly useful for the AI/Sales sheet.

    "Unique selling points" or USPs are directed to the readers and booksellers.

    Examples of USPs

    USPs from Zombies on Kilamanjaro

    USPs from Angel at the Paradise Hotel

    Share this page: