In this section:
The four cornerstones of your sales pitch are the cover, the price, and the reviews and the blurb.
The blurb is the description on the back.
For many readers, this description will be what prompts them to buy it.
We write your blurb based on the description you supply in the Description Box on your Book Details page. Later, we edit this and use it as the basis for the back-cover copy of your book; we then enter the edited text in the Edited Description box, and this text feeds through to Amazon, retail, wholesale and library databases, our website and all marketing materials.
You can change the Description at any time up till when your final manuscript is uploaded to the Production page.
- Keep it short and sweet maximum 175 words.
- Be confident, not arrogant.
- Be down to earth, be honest, write clearly.
- Talk as if to a lay friend/colleague, who is not an expert in your field, explaining why they should read your book.
- Include any highlights – a few words from an endorsement by someone prominent, or anything shortlisted for a good prize, a strong review in a trade magazine, a high ranking on Amazon etc.
- Put your most compelling copy at the top of your description. This is what people will read first, and will be visible on Amazon (before the "read more" link).
- What is your USP? What is interesting about you or your book? Make this front and center.
- Writing a blurb is like your own writing. Every sentence should move the reader to read the following one.
- Avoid jargon, obscure words or overly technical terms.
- Don't exaggerate, don't use hyperbole.
- If referring to yourself, write in the third person.
- What will people type into a search engine to find your book? See if you can use those “keywords" in your description. Try them out on Google and Amazon and see if competing titles come up. More below in Chapter 3 under Market Position.