In this section:
The four cornerstones of your sales pitch are the cover, the price, and the reviews and the blurb.
The blurb (or back cover copy) is the description on the back.
For many readers, this description will be what prompts them to buy it.
We create your blurb as follows. When your publication date is set we edit the description you supply in the Description Box on your Book Details page and enter the edited text in the Edited Description box. This text feeds through to Amazon, retail, wholesale and library databases, our website and all marketing materials.
When your Final Copyedit is ready for approval we combine the Edited Description with your Endorsements and the Full Bio and Short Bio you gave on your Profile to form the final back cover copy that you'll see on your physical book.
You can change the Description at any time up until when your final manuscript is uploaded to the Production page.
- Keep it short and sweet maximum 175 words.
- Be confident, not arrogant.
- Be down to earth, be honest, write clearly.
- Talk as if to a lay friend/colleague, who is not an expert in your field, explaining why they should read your book.
- Include any highlights – a few words from an endorsement by someone prominent, or anything shortlisted for a good prize, a strong review in a trade magazine, a high ranking on Amazon etc.
- Put your most compelling copy at the top of your description. This is what people will read first, and will be visible on Amazon (before the "read more" link).
- What is your USP? What is interesting about you or your book? Make this front and center.
- Writing a blurb is like your own writing. Every sentence should move the reader to read the following one.
- Avoid jargon, obscure words or overly technical terms.
- Don't exaggerate, don't use hyperbole.
- If referring to yourself, write in the third person.
- Does your blurb include the right Keywords? The right words and phrases in your title, subtitle, blurb and Keyword box (on your Marketing page) greatly increase your visibility on search engines such as Google, Amazon, Apple and LibraryThing. As most people “shop” for books online, this is crucial to your book’s success. If you’ve written a book that teaches reiki and someone searches for “book on how to do reiki” and your book does not show up on the first 1-3 pages of results, potential readers are not going to find it.