Pinterest is the fourth largest social network (after Facebook, Twitter, and Linked In), with more than 250,000,000 users. It is worth promoting your book here and building your author brand, as pinners are also buyers. Pinterest works as a virtual pin board and allows you to share photos, illustrations and videos you find on the web. According to Mashable, social media platforms Instagram and Pinterest nearly doubled their users between 2012 and 2015 — and Pinterest is winning with 31 percent of all adults who go online using it, against 28 percent on Instagram. It's also worth noting that the life of a Pin is about three and half months, whereas a Tweet is about twenty-five minutes.
JHP (general and fiction) is on Pinterest. Follow us here:
Your Marketing Strategy
- Spend time defining your audience, such as those interested in science fiction, MBS, or history. Research the competition, especially those within your target audience.
- Build a relationship with your audience with compelling images that they will want to share.
- Do not Pin dump. Spread your activity out. Use the most optimum time for pinning, e.g. mid-afternoon, evenings, and weekends. Be topical and use tie-ins and cross-promotion.
- Periodically, post that you are now on Pinterest to your Facebook and Twitter accounts.
- Take a relaxed and creative approach. If a pin becomes popular (this could simply be a great cover, as Pinterest is about the power of images) you'll get a decent amount of traffic. If you are linking to Amazon, this is great, because if someone clicks on the image it will take them directly to Amazon.
- Participate in other people's boards and share their pins.
- Bear in mind that Pinterest is more popular with women.
How to Begin
- Start by signing up under whatever name you want to use; for example our Relax Kids series on the Our Street Books imprint uses simply Relax Kids, as it is already a brand. Use a profile photo that you use across your other social media platforms. Try to be consistent in user name across social media too, as it will be easier for people to find you. Write a compelling description about your brand and link to your Facebook and Twitter accounts. Remember to add your website URL and check your privacy settings.
- You can add a Pin It button to your browser bar. If you hit this button while browsing, it will find images on that page for you to post. Scroll to find the image you want.
- Add a "Pin It" icon to your website or blog to encourage people to follow you.
Create a Board
- Click on your name in the top right-hand corner and it will bring up the boards. You will see an empty board with Create a Board, with a + sign. Click on this. Fill in the details – name of board, and short description of what pins readers can find there. Add a category by selecting whatever is closest. Use keywords.
- Give boards a good, short, but strong name such as "Inspirational Quotes" or "Child's Play". Be creative or at the very least, clear. Any idea for a board will work. Do consider SEO (search engine optimization) when you choose a title. Again use keywords.
- Make a few boards to start with over a few days, so you have something on your page. You can make a board for your YouTube channel, trailers, quotes, reviews, blogs and articles, illustrations, animals, education, humour, quotes and so forth. If Pinterest is your author profile then add things that interest you, but connect in some way to your book/s.
Post a Pin
- To post a pin, simply choose a picture and upload it to add to the board (a list of boards will come up, choose the appropriate one and click on "Pin It"). You can upload a photo direct or link to one. For example, you can go into Amazon and click on the Pinterest icon there to share the page.
- Add a description to the box and use keywords and popular hashtags such as #books #yalit #sciencefiction #inspirationalquote. These will be clickable within a post. You can also add your URL to it so people can look further.
- Post a mixture of pins about your book and any subjects around it. To gain an idea of this, follow others who have good marketing strategies.
- You can post videos (trailers and promos) as well as photos, blogs links, tips and advice. You can also pin the same picture more than once, as long as it has relevance, from board to board, but try to link from another site (i.e. say it was pinned previously from Amazon UK, then pin from Amazon US).
- You can include a screenshot of your pin in newsletters. Use a clickable link to take people to your pin. Request that your readers "Pin It".
- As with any social media platform, you need to be active to make the most of it. Try to pin two to three times a week. Add the link to emails. It's worth a go and doesn't cost you anything to promote except, of course, your time.