YouTube interview with Diana Richardson, author of Heart Of Tantric Sex, O-Books
Interviews are useful in generating awareness of a book, though it's usually to hard to pinpoint specific results.
What we do
We tried for nearly 1,000 last year, and had 200 completed. We have some good relationships with radio shows worldwide, mainly USA/UK.
What you can do
You can search the Database using "Radio" in "Type" and select the "Category" most applicable to your book. There are over 6000 talk-radio shows in the USA alone who are looking for guests every day. You may as well be one of them!
Appearing as an expert guest on podcasts is an effective way to get attention for your book. We advise that you search for podcasts that seem relevant to your book on itunes and then consult our contact database.
Even the smallest and most obscure podcasts tend to find their audiences. There are podcasts that focus on old television programs, alternative forms of spirituality, wood working, bridal bouquets, and even books. Listeners to these shows are devoted to these subjects. This means that podcasting, rather than being a way to mass market a book or product, is instead a form of engagement marketing. Podcasts are a way for you to find the people most interested in what you're doing, and since podcasts are "time shifted" rather than scheduled podcasts listeners fit their favorite programs into their own schedule and tend to give these shows more undivided attention. (Here's a link to an interesting infographic about podcasting created by the podcasting advertising company "Midroll": http://awesome.midroll.com/).
Podcasting should be considered as a form of social media. Appearing as a guest on podcasts is a way to develop new relationships and growyour network of influence. When you're finding podcasts within your niche take the time to listen to a few. The ones you like the most should be the ones you contact first and the ones where you'll likely have the best conversations.
Zero Books runs regular podcasts on its FB page.
When you do appear on a radio show, TV show, workshop or podcast, don’t forget to add this to the Marketing Activities so that we can let our industry followers and readers know about your appearance. In the past our authors have appeared on podcasts such as New Books in Critical Theory, the C-Realm Podcast, the Alpha to Omega Podcast, and PopMatters. When we hear from authors about their media appearances we are quick to share the link with our Facebook and Twitter followers as well to include the link in newsletters and updates to vendors.