Email/Press Release

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The initial work

In the first instance, your publicists records their initial work as Email/Press Release in Marketing Activities

We use Email/Press Release as a catch-all. This means your publicist's initial approach (article pitches to magazines, pitches for interviews, requests for reviews, etc.) will all be recorded as this activity, and the only date used will be Date Offered.

If a contact responds positively, then this will be recorded as the label that matches the activity:

For example, if a contact responds to the initial approach by:

  • asking you to write an article, this will be recorded as Article/Extract .
  • asking for a review copy, this will be recorded as Review Copies
  • asking you to attend an event, this will be recorded as Events
  • etc.

Write your own Press Release

When you receive the Starting to market notification, it will (amongst other things) ask you to:

  • write a Press Release containing 8–10 talking points your publicist can use when pitching to the media.

We strongly encourage you to do this. It will support your publicist's work. Some media contacts like to hear from us and some, the author only. A personalized approach can go far. You can also send it out to your own mailing list, if you have one. If you don't, then consider starting one.

Of course, please upload your press release to your Marketing page and record any press releases you send out as a Email/Press Release Marketing Activity as well.

And if you're looking for inspiration and want to see what your publicist has done, then drop us a line on If you Email/Press Releases forum.

How to add a Press Release to your Marketing page

File formats we want:

  • ✅ Microsoft Word Doc

Formats we don't want:

  • ❌ PDF
  • ❌ Image file

How to upload:

  • Visit your Marketing page.
  • Scroll down to Publicity.
  • Under Articles or Press Release click +upload an article or +upload a press release.
  • Fill in a description of what you are uploading, select the article on your hard drive, and upload.

Tips on sending a Press Release

Never attach a press release as a separate document, always put it in the body of an email.

Make sure you include:

  • A strapline to grab attention.
  • Book Title, Author, Publication Date, Imprint.
  • Book Cover Image.
  • ISBN and price for different formats, Paperback & ebook.
  • Back Cover Copy or Description.
  • Endorsements.
  • Author Bio including earlier published books, and online links, if current.
  • A personalized paragraph specifically aimed at the contact, acknowledging who they are and why they may be interested in this title specifically. Keep that brief and to the point, add a link to the book page on the imprint website too.