In this section:
In the first instance, your publicists records their initial work as Email/Press Release in Marketing Activities
We use Email/Press Release as a catch-all. This means your publicist's initial approach (article pitches to magazines, pitches for interviews, requests for reviews, etc.) will all be recorded as this activity, and the only date used will be Date Offered.
If a contact responds positively, then this will be recorded as the label that matches the activity:
For example, if a contact responds to the initial approach by:
We strongly encourage you to write your own Press Release as part of your own marketing work. Some media contacts like to hear from us and some, the author only. A personalized approach can go far. You can also send it out to your own mailing list, if you have one. If you don't, then consider starting one.
If you're looking for inspiration and want to see what your publicist has done, then drop us a line on If you Email/Press Releases forum.
Please upload your Press Release to the Press Release section of the Publicity box on your Marketing page and record any press releases you send out as a Email/Press Release Marketing Activity.
File formats we want:
Formats we don't want:
How to upload:
Make it personal, from you – this can generate consideration and a sense of personal support in others, inspiring them to read it.
Never attach a press release as a separate document, always put it in the body of an email.
Make sure you include:
Don't fill your press release with unnecessary details. Make it easy to read, direct, non-repetitive and easy for the contact to say YES to supporting you.