In this section:
Publishing articles, online and in print, do not necessarily translate directly into any sales, but they can:
When you’ve uploaded your copyedited manuscript, you will receive the Starting to Market notification which will (amongst other things) ask you to:
You can upload your Articles to the Publicity section of your Marketing page, under Articles.
File formats we want:
Formats we don't want:
How to upload:
Your publicist’s time is limited – make the best use of them, such as using them to pitch to publications who might not accept pitches direct from you, the writer. Get in the habit of pitching your own work, before and after publication.
Keep in touch! Add what you do to your Marketing page as Marketing Activities.
Judy Hall is a world-renowned author/expert in the Mind Body Spirit field. Her articles appear regularly in the UK Spirituality media, including Kindred Spirit and Spirit and Destiny magazine. So there was little that we could do to build Judy’s profile with the British MBS press. Instead we looked to the USA. Judy’s sales are strong across the pond, so introducing her to specific MBS press was not difficult. Pitching blog/articles to a variety of MBS magazines and blogs, allowed us to place a number of them in smaller sites, Bellésprit Magazine, subscription magazine Crystal Resonance and a mention in Fountain International Magazine. I have to say that in this particular PR push, the publicist contacted over 35 editors of magazines and blogs. We also secured a regular column for Judy, in a new blog site OtherSide Press.
Louis Profeta, used LinkedIn to post some articles around his book, The Patient in Room Nine Says He’s God, published in 2010. Sales had trickled down to single figures per month, with occasional boosts if the author had been active with TV or Radio. So he used the LinkedIn site to post some articles and this put him in front of the blogging community and the editors there. He chose a topic that was hot news in October 2014 – Ebola, and wrote a great article. His sales in the month following jumped to three figures. Although the sales dropped afterwards they didn’t disappear and Louis followed this article with a second in June 2014, https://www.linkedin.com/pulse/were-living-age-cel... which went viral and again the sales of the book rose to hundreds. The editor of LinkedIn then decided that he would publish all of Louis’ articles. The latest such offering was January 2016, https://www.linkedin.com/pulse/i-know-you-love-me-... and the sales are now in five figures.
Extracts, generally, are harder to pitch, but if you do your homework, and match your writing to the publication, they can be an effective way of promoting your book.
Extracts work in the same way as articles.
The vast majority of articles written for papers, or extracts taken from books, involve no payment.
Academics write to get known amongst their peers and improve their career prospects with citations, popular authors write to promote their books.
In the middle, there is a tiny cadre of journalists who can earn decent money from writing for national magazines. Which can be substantial, but you need to be in that kind of loop already. It never hurts to ask if there is payment though, and an average rate for most non-nationals is around $100 for every 1000 words.
If anyone requests permission to use an excerpt from the book, or a quotation, there is no need to check with us, just say “Yes, the publisher agrees.”
We do not get into correspondence and form-filling on this. If they want to pay up to £100/$100, which is rare enough, just agree and take the money – whatever the contract says, the paperwork involved in processing it from our side and then splitting it with you etc. is not really worth it.
It only becomes a question if there is a lot of money involved, and that is unfortunately rare.
Ask for credit to be given: title, author, publisher and if they can include the imprint website.
The length of the extract does not really matter, unless it is getting to be 10%+ of the book.
On the timing, it is obviously preferable if it comes out around the time of publication or later. But better to have the word being spread around rather than not spread at all.
If you pitch publications yourself, please log them as a Marketing Activity. Use our Contacts Database to come up with ideas of where to pitch.