Advertising

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    Advertising

    There are two main ways we advertise:

    • A quarter, half, or full-page ad in a print or online publication.
    • Targeted micro-ads on Facebook, Instagram, Amazon, and NetGalley.

    If we pay for advertising, we will record it in Marketing Activities .

    As a company we advertise minimally, and evaluate opportunities on a case by case basis.

    On the basis of previous results we have made the decision to stop promoting any paid-for services through Amazon (June 2021). We also do not currently advertise on NetGalley.

    We submit all our new titles for notice in the trade journal, The Bookseller. Though not strictly advertising, we also record it as Advertising as this feels like the closest fit.

    I want to place some adverts. What should I do?

    Sign up for an Extra Publicity Campaign and you will receive:

    • An ad budget. We can help you decide how to use it and negotiate deals. We’ve worked with Watkins, Kirkus, Kindred Spirit, BBC History Magazine, Scream Mag, SCI-FI mag, and more…
    • A slot to promote your book on NetGalley

    If you plan on advertising yourself, tell us on the Forum, and we'll see what we can do to help. If you go ahead and secure it, make sure you record it as a Marketing Activity.

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