EXTRA SERVICES – TARGETED PUBLICITY CAMPAIGNS
Extra Services: Targeted Publicity Campaigns
Extra Services Breakdown
Build Media Coverage and Increase Your Online Presence
In conjunction with yourself, your publicist will:
- Research relevant blogs, magazines and newspapers based on your genre and location.
- Create a hit-list of media to target.
- Create tailored articles pitches to each media outlet.
- Work with you to create targeted content for media, such as Q&As and blog articles.
- Share all published articles in our social media feeds, and request other authors in your genre to do the same.
- Research radio-show and podcast hosts specific to your genre or location.
- Deliver tailored pitches designed to secure you a spot on the shows.
Your publicist will coordinate between radio show and author. If you have plans to visit other locations to publicise your book, then we will support this with contact to local radio hosts.
Establish Book Reviews
Reviews are vital both for informing your audience about your book and convincing them to buy it. Purchasing behaviour on online retails sites like Amazon and GoodReads is more driven by the quantity of reader reviews than professionally quoted reviews. Your publicist will:
- Pitch your book to relevant reviewers - mainstream media (if relevant), niche media, leaders in your field, librarians, and professional reviewers (who review on Amazon, sourcing titles via NetGalley).
- Add your book (for at least two months) to NetGalley - the best way to reach influential reviewers before and after launch. To read more about the service read our Author Guide section on NetGalley.
You will have:
- The budget to pay for 1-3 NetGalley newsletters (reaching a greater number of influential readers than simply adding your book to the site).
- 6/10/14 additional review copies of your book available for your publicist to send with a personal note to targeted influential reviewers.
Your publicist will review your existing online presence (website, social media, blogging etc) and advise on ways to improve and augment it. They will:
- Offer you advice on building a website if you don’t already have one (including the option of buying one in-house, designed and built by J.H.P.).
- Evaluate your current website to make sure it shows relevant info presented in the best way.
- Review your current use of social media and offer ways to augment and enhance it.
- Evaluate your use of social media and suggest sites, services, and techniques to improve it.
- Help you define and target the audience you want to reach online.
- Help you decide which aspects of social media are right for you.
Social Media Strategy and Delivery
Your publicist will work with you to:
- Create a social media marketing plan for your launch.
- Create copy for use on social media.
- Create a social media schedule and plan for your launch - including advertising strategy.
- Create graphic memes for sharing on social media
- Evaluate social media success as it goes out and tweak strategy accordingly.
Includes £150, £300, or £450 for Facebook ads giveaways - or equivalent spend at another social site.
Advertising and Giveaways
Your publicist will work with you to:
- Evaluate your book for a promotion on Goodreads, BookBub, AuthorBuzz, and other similar services.
All Extra Services packages include:
- £150/300/450 to spend on Facebook or equivalent.
- £150/300/450 to spend on NetGalley newsletters, or equivalent.
- Extra 6/10/14 review copies.
We offer three main packages:
- 30 hours @ $1920/£1200.
- 60 hours @ $3840/£2400.
- 90 Hours@ $7680/£3600.
Bespoke packages are on offer and very occasionally we do suggest 10- and 20-hour packages as well.
30-60-90 hours. How many should I choose?
The greatest benefit of paying for 60-90 hours of publicity is time. Your publicist can approach and chase a wider range of people, over longer periods, work more closely with you for longer, explore further strategies, and develop and refine your marketing and publicity strategy as the results come in. They have more time to support your own development and learning in marketing your own work. If publicity takes off, we are also placed to maximise it and ride the wave.
That said, every book is different – some with special commercial potential call for more publicity, and some which are more niche not so much. As a writer, you may feel confident in promoting your own work yourself, or you may know that you find publicity especially challenging and believe paying for extended help will be worthwhile.
We find 30 hours is often the sweet spot, enough to do a thorough job but with the option of doing more if need be.
We also write the Author Guide to empower authors to facilitate their own marketing and publicity well beyond the publication of their book. Make sure you read Chapter 9 onwards, whatever level of publicity you decide to go for.
Sounds good. How do I order?
Go to Author Services – Extra Publicity in the Marketing And Publicity section of the author forum. Make a post there expressing your interest. Ben Craib will be in touch – to talk over your needs, your book, and what would be the best package and course of action for your book.
Depending on the type and subject of the book, and availability, it will be allocated to one of these publicists, who will be your contact.
Maria used to be our marketing manager before she moved to France. She has worked on hundreds of publicity campaigns, in all genres. Her particular speciality is in MBS and alternative health, but is also comfortable with world religions, philosophy, fiction and social/animal activism.
Ben specialises in online, social media, and publicity, and has a background in creative writing. He loves communicating and helping others get their voice heard out there. As well as working for John Hunt he looks after the online presence of Raphael's Ephemeris and works with Kdot media.
Daniela is a former diplomat and political writer turned inspirational author and speaker. She is the author of four books of non-fiction and short stories, and lives with her family in Cornwall, UK. After having published three titles with John Hunt Publishing, she has now joined the JHP team, focusing on literary awards and publicity campaigns.
Tracy is a passionate communicator of both the written and spoken word and, increasingly, vision through art and photography shared both in person and utilising technology and social media. She is an experienced creative and commercial writer, market developer, engaging public speaker, supportive and professional mentor and a natural networker.
Doug is a publisher and writer, with books out from Night Shade Books and Tor Books. He also writes nonfiction and is an occasional blogger for Thought Catalog and The Partially Examined Life. He was the host of the philosophy podcast "Diet Soap" from 2009 through 2014 and is currently the host of Zero Squared for Zero Books. He is based in Portland, Oregon.
Sarah has been a freelance writer for over 20 years writing for magazines and websites, on a wide range of topics. She has written over 300 articles for the web. She has four titles published with Compass Books and two with Chronos. She tutors creative writing and journalism courses for various colleges and community centres, and lives in County Wexford, Ireland.
Having been a publicist at Hampton Roads Publishing in the mid-1990s, I can appreciate how my publicist was able to hone magazine and newspaper pitches for my articles that got a great response. I had tried to approach them myself before he came on board with no results. This is the difference between self-publishing and mainstream publishing: the publishers are keyed into the marketplace and know who to approach and how to customize the pitch to the varied recipients. It is also helps if the material is well-written and market-friendly. John Nelson
I can honestly say that my book achieved exposure levels that I could only dream about and this was because of what JHP have to offer in the PR area. It was featured in many periodicals, newspapers, magazines and some publications that I had never heard of including the Union Jack Newspaper, America's only British newspaper. Furthermore my JHP Publicist contacted me directly and in a very professional manner, about doing many radio interviews. It's one thing to have a book published but getting the word out there is absolutely key. The JHP contacts list is exhaustive and covers every field, however diverse. Don't ever underestimate what they can do for you in this regard. That one interview, review or article could lead to so many further possibilities. In my case the possibilities became absolutely ridiculous. And then some. As a PR animal, with a passion for my work, I cannot recommend this service strongly enough. Authors love talking about their books. Let JHP help you with that. Tom Reilly
As a former journalist, editor and PR manager, I'm always a little bit unsure of what to expect from other publicity people - we all have our preferred ways of working and, sometimes, it can be a bit tricky to find the right energy balance and learn from/work with each other. With Moon Books, this was absolutely not an issue. The publicist was knowledgeable, respectful, wonderfully encouraging, and the connection between Moon Books' and my own PR support (my wife still runs a PR/social media consultancy business) was seamless. We kept the publicist up to date with work being carried out from home and she also provided me with lots of invaluable opportunities and ideas, as well as giving me gentle prods when I got caught up in pre-launch business and needed a reminder to get copy into various outlets in time for deadline. In short, Moon Books - and the publicist in particular - have been brilliant. They have far surpassed my expectations in terms of PR support and I cannot recommend them highly enough. A brilliant publishing outfit to work with, and I will not hesitate to take my next book proposal to them first. Taz Thornton
The JHP Publicity services are a necessity to any author. But, as a first-timer I have found their services without doubt - an invaluable source of help and support. They are the building bricks of a platform that without the commitment and attention to detail they provide, could easily give way under the lack of knowledge from a newbie like myself. I have nothing but admiration for their professionalism. Sheena Cundy
The efforts with the Thunderclap to launch my book made a huge difference. Pagan Portals Candle Magic got to number 1 in the witchcraft section on Amazon just after the Thunderclap happened. Also, Nimue's blogging and sharing of my posts has raised awareness of my book and workshops. Lucya Starza
“Every time I contacted my publicist, I received a reply very quickly. John Hunt has responded to my requests in a timely, courteous, and professional way, supporting my queries and supplementing them with their ideas, too!” Susan S. Morrison
I happily endorse the efforts made by Trevor Greenfield and the JHP Publicity team. They always reply promptly to any questions I email them, and secured some wonderful reviews of my books. Steve Andrews
I've had some great experiences with the publicity team at JHP, via the Moon Books imprint. They put me in touch with Watkins which allowed me to have an article in their Mind, Body SpiritMagazine. I've also had numerous positive reviews thanks to them sending my book to the right people. For a new author, it can be daunting stepping into the publishing world, but I've always found the team here supportive and eager to help out. Mabh Savage
Just wanted to pop in to say how honored I feel to be an author with JHP (Dodona). Finishing up my 1st book with them now (NAKED TAROT). Everyone is so friendly and helpful. I love the diversity of titles, and the book covers are some of the best in the biz. And the database model? Brill! Janet Boyer
More endorsements under the imprints, on the website, as in http://www.zero-books.net/author-endorsements.html.
The Truth About Publicity
We all know publicity can be expensive. And the downside of publicity is, even if you find yourself getting excellent coverage, this does not necessarily guarantee sales.
This does not make publicity any less important to your career. Every writer should have a strategy for it.
Publishing 101 by Jane Friedman is pithy, down-to-earth, and wisdom-dense guide to all aspects of publishing for contemporary writers and is an excellent primer to all facets of online marketing.
The Writer’s Internet by Sarah-Beth Watkins is a fun, easy-to read book for writers who want to get the most out of the internet and don’t know how. http://www.compass-books.net/books/writers-internet
The JHP imprint Compass Books (http://www.compass-books.net/) publishes practical books for writers.
The Master Communicator's Handbook by Tim Ward (one of our publishers) and Teresa Erikcson, published in the Changemakers imprint, has relevant chapters for authors.