Table of Contents
Preface 1
Impetus
Professional Presentation Framework 2
Introduction 5
Understanding Professional Presentations
Professional Presentation Vs. Public Speaking 6
Professional Value of a Professional Presentation 11
The Power of Oral Communication
Chapter 1 Specifying Purpose 16
Purpose Determination Process 17
Desired Outcome
Establishing your Goals 18
Chapter 2 Interpreting Your Audience 25
The Four Key Audience Considerations
Audience Empathy 26
Audience Values and Priorities 28
Audience Thought Process 29
Audience Current Knowledge Base 30
Performing an Audience Analysis 32
The YOU Perspective 35
Chapter 3 Presentation Logistics 38
Timing and Constraints
Location 39
Available Resources 41
Elevator Pitch Scenario 43
Chapter 4 Content Selection 45
The Selection Process 46
The Selection Curve 49
Avoiding Overload 50
Chapter 5 Presentation Structuring & Organization 54
Presentation Structure Overview 55
Body Content Organization Process 57
Systems of Organization
Transitions Between Sections 61
Informative Perspective 62
Creating Persuasion 66
Persuasive Presentation Elements
The Showcase Method 67
Modes of Persuasion 68
Rebuttal Strategy 79
Persuasive Presentation Structure 80
Conclusion Impact 81
Professional Conclusion Framework 82
Introduction Impact 87
Professional Introduction Framework 88
Chapter 6 Visual Aid Considerations 96
Advantages of Visual Aids
Incorporating Visual Aids 97
Cost of Visual Aids
Principles of Slide Design 100
Purpose
Clarity 101
Cleanliness 102
Slide Design Advice 106
Chapter 7 Vocal Projection 110
Understanding your Voice
Controlling your Voice 111
Pace 112
Intonation & Inflection 115
Volume 116
Stress 117
Vocal Projection Advice 118
Chapter 8 Body Language 119
Benefits of Body Language
Body Language Categories 120
Posture & Movement
Gestures 123
Eye Contact 127
Facial Expressions 130
Chapter 9 Responding to Questions 134
Post-Presentation Question Types
Preparing to Address Questions 136
Chapter 10 Controlling Nerves & Reducing Anxiety 142
Understanding Expectations
Our Nervous System 143
Developing Confidence 145
Micro Strategies 149
Chapter 11 Rehearsals, Going Virtual, & Final Send-Off 153
Rehearsal Benefits
Phrasing and Word Choice Strategies 154
Going Virtual 157
Final Send-Off 159
Chapter 12 International Presenters and Second Language Speakers 161
International Presenter Perspective
Advice and Considerations 162
