Table of Contents

Introduction 1

Part 1 Getting published 5

1 The truth about publishing 6

2 Finding a publisher 12

3 Self-publishing and subsidy publishing 18

4 Working with your publisher 21

5 Royalties and advances 33

6 Scheduling 36

7 Negotiating promotion and publicity with your publisher 38

Part 2 Marketing the book 43

8 Finding the right approach 44

9 Your tools 60

10 Expanding the circle 73

11 Publicists 67

12 Speaking Venues and Talks 86

13 Getting your book into bookstores 102

14 Advertising 111

Part 3 Using the Internet 115

15 Websites 116

16 Amazon 126

17 Monitoring and increasing your internet presence 134

18 Blogging 137

Part 4 Working with the media 139

19 Writing a Press Release 140

20 Review copies 147

21 What journalists need from an author 153

22 TV and radio 170

23 Print media 179

24 Media trouble shooting 187

Appendices 190

1 Preparing your manuscript 190

2 Working through production 195

3 After printing 201

Resources 204