Table of Contents
Introduction Journey Toward Sustainability: The Present 1
Part I Education 5
Chapter 1 Too Large To Ignore: Family Business History and the Challenge Ahead 7
Chapter 2 Find Your Maps: The Circular Economy and New Plastics Economy 15
Chapter 3 Experience It: Ekoplaza in Amsterdam and the EuPC Plastic Strategy Conference in Brussels 21
Part II Feedback Loops 29
Chapter 4 Any Interest?: Pack Expo Trade Show in Chicago, IL 31
Chapter 5 How To Move Forward: Executive Education for Sustainability Leadership at Harvard University 36
Chapter 6 It's Personal: Faith and Business 47
Chapter 7 Who Is Already Doing It?: Sustainable Packaging Coalition Conference in Seattle, WA 55
Part III Action Cycle 63
Chapter 8 Internal Authenticity: Changing Our Company Vision 65
Chapter 9 Stretch To Authenticate: Our Internal Vision Adoption 76
Chapter 10 Who's Buying?: Selling Our New Vision and Materials 85
Chapter 11 Spread The Word: Channels of Communication 95
Chapter 12 Finding Sustainability: Lost and Found 100
Conclusion What's Next?: The Future 106
Epilogue 119
Acknowledgments 120
Appendix A Quick Guide to Simple Systems Mapping 122
Appendix B Quick Guide to Achieving Plant-Wide Stretch Goals in One Year 124
Appendix C Quick Guide to Designing Sustainable
Packages 125
Endnotes 127
References 133