John Hunt Publishing - Zero Books - announces the new title
Pac-Man Principle, The A User's Guide to Capitalism Alex Wade In spite of being well into middle-age, Pac-Man's popularity shows no sign of decline and the character has appeared in over sixty games on virtually every games platform ever released. According to the David Brown celebrity index, in 2008, nearly three decades after initial release, 94% of Americans were able to recognise Pac-Man, which gave the character greater brand awareness than Super Mario. Pac-Man, with its avowed commitment to non-violence was a videogame of many firsts, including being designed to appeal to children and females and providing the first narrative interlude in a videogame. Although iconic, Pac-Man has not been subject to sustained critical analysis. This book helps to fill that gap, providing an extensive, sophisticated, but accessible analysis of the influence of Pac-Man on the way that we live in contemporary western societies. Author Bio Alex Wade is a Senior Research Fellow in the School of Education at Birmingham City University, UK. He has published widely on French social theory, space and time in videogames and the histories of videogames. Endorsements Wade expertly pulls apart one of video gaming's most iconic titles to discover layer upon layer of meaning, drawing comparisons between Namco's globally-recognised pill-gobbler and the often shadowy worlds of capitalism, politics and much more besides, making it abundantly clear that there's much more to these pixellated classics of yesteryear than meets the eye. Damien McFerran, Editor, Nintendo Life & Videogame and Tech Journalist Promotional Plans LinkedIn, Academia.edu and Research Gate. Promotion at EGX (the Eurogamer expo) and retro gaming events. Imagine Publishing (Games TM and Retro Gamer) Future Publishing (Edge) to review with a view to wider promotion. Extensive contacts with Gamer Network (Eurogamer, Nintendo Life), which are intensive in the UK and have presence in the US, throughout Europe and into the Far East. Gamesutra and The Sixth Axis (relatively high-brow video game websites). USP The first book to explore Pac-Man's relationship to contemporary society, and the first extended study of Pac-Man's importance to digital cultures. Competing Books Enjoying It: Candy Crush and Capitalism (9781785351556), by Alfie Brown Zero, 2015 Categories SOCIAL SCIENCE (General)(SOC022000) -> Popular Culture(SOC022000) GAMES (General)(GAM013000) -> Video & Electronic(GAM013000) PHILOSOPHY (General)(PHI034000) -> Social(PHI034000)	Publication Date July 2018 Paperback ISBN: 978-1-78535-605-6 $11.95  |  £7.99 8.5x5.5 inches | 216x140 mm 96PP e-book ISBN: 978-1-78535-606-3 $8.99  |  £5.99 Library of Congress 2017938669
Distributed to the trade by National Book Network in US; by Orca Marston in UK Publisher contact: [email protected] zero-books.net