John Hunt Publishing began in 2001 under the name of O Books, and now publishes 300 titles a year. In 2010 the company began reorganizing itself into a number of autonomous imprints operating worldwide in different genres.
The imprints are largely run by authors who have gravitated to being involved in publishing, whether coming up through editing, design or marketing, and they draw in turn on a pool of like-minded people. A central office looks after sales, accounts, and royalties.
We rely heavily on in-house online publishing systems, designed by authors, for authors, in order to be lean, quick, and hand back to the author as high a proportion of the sales income that we can achieve. For example, our ebooks royalties are 50% of receipts (averaging about one third of the sale price), which is the highest royalty rate we are aware of in commercial trade publishing.
What also distinguishes us from other publishers is our attention to marketing. We provide every book with a basic promotional campaign (including but more than the usual press release you usually get with commercial publishers). And then, for every 500 copies sold, we dedicate another round of publicity. This way, the books that are succeeding in the marketplace get the attention they deserve. 90% of our sales come through the bricks-and-mortar and online retailers.