Want to write a non-fiction book?

You’ve got a vision for the future! You know how to save the world! You’ve got a program for international governments to implement, and you’ve written a book about it.

Now ask yourself why a normal person in a bookshop is going to want to read this. The vast majority of readers have no more power than you do, and may in fact have less. Why do they want to read your speculative book about what governments of the world should be doing?

It’s easy to dream big, and to imagine world scale solutions. It’s unlikely that any of our big dreams will be picked up. In many ways, this kind of writing can demoralise a regular reader, because all it does is offer solutions they can’t be a part of.

If you want to write a world changing book, write it for the people who might actually read it. People who don’t sit on international committees, don’t run massive companies, are not world leaders. Look for the changes we can make as individuals and small scale communities. Look for the ideas any of us could implement. If you can find answers at a human scale, then you have a book people can get excited about.

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